Text Box: It’s that time of year again. Time for the kids to get dressed up in their costumes and run door-to-door singing “Halloween Apples!” We thought we’d source out some decorating ideas for you to help make this Halloween a ‘treat’ for everyone! Decorating Ideas: Old tree trunks or cut sections of thick limbs make great stands for your Jack O' Lanterns. You can make your own pumpkin carving stencils from clip art and your printer. Find something simple that you like, make a negative of it and print it out! *source: Halloween Tips          

Text Box: Are You Ready for Halloween?

Text Box: The FUZE NEWSLETTER

Text Box: Volume 1, Issue 9, October 30/07

Text Box: TIP OF THE DAY Text Box: Now is a good time to be thinking about what effect ambience or an experience can have on your target market. To create a lasting impact and get your message across you need to help an audience feel something. Halloween is the perfect example of how to create an experience. It encompasses almost every element of fear we can think of—from the dark, to the costumes to the tales that go along with the history of the day. It really is a spooky time of year that most people look forward to—or, if nothing else, at least have some vivid memories of. Although, all of your communications need to set the stage for your message, events are a particularly good place to really create an experience that has lasting impact. If you have a relatively small group of opinion leaders you can invite to an event, there are plenty of ways you can influence how they feel about your organization by the time they leave. Here are a few items you may want to take into consideration when hosting an event. 1. What are the specific goals for the event? 2. Who will be at the event? What is the profile of the average attendee? 3. What do you want attendees to feel about your organization when they walk in the door? 4. What do you want them to feel when they walk out at the end of the event? 5. Come up with a few descriptive words that encompass the character you want to create for the event to help integrate all of the details. Use those words as a benchmark each time you make a decision on décor, food and beverages, music, entertainment/speakers, take home items etc. Whether your goal is to reinforce your client’s good decision to work with you, change a preconceived notion or increase your referral network, events can be a powerful tool in your communications mix. If you would like help defining and/or coordinating your next event we can help. Call us at 951-9803 or email kscott@staticinteractive.com Article by the Static Interactive Team            

Text Box: Humour Break

Text Box: Halloween Jokes Q: Why did the Vampire subscribe to the Globe and Mail? A: He heard it had great circulation Q: Why did the Cyclops have to close his school? A: He only had one pupil Q: What do you give a vampire with a cold? A: Coffindrops Q: What do you do when 50 zombies surround your house? A: Hope it's Halloween Q: What do birds give out on Halloween night? A: Tweets Text Box: grounding operations. igniting opportunity.

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Text Box:   MARKETING / EVENTS...

Text Box: Creating a Mood can Drive Home a Message  

Text Box: Fear is nature's warning signal to get busy. Henry C. Link   Text Box: Quote of the Month

Text Box: Is your PC ready for the daylight-saving time change? Our subscription to one of many Microsoft newsletters was a good reminder that daylight-saving time ends November 4. To check if you’re ready for the time change click here. You want to make sure your Outlook calendar is updated so that you don’t miss any important dates.   Text Box: Happy Halloween!