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 News Feature

Technology Case Study - Retail Industry

Situation:

In 1999 this client took over a retail operation with little knowledge of how technology could help them grow their business. The legacy system they took over consisted of two out of date computers tied to the previous owner’s external network. The turn of the century was soon approaching and the company was not Y2K compliant. They approached us to help them convert their systems and build on technology as a tool in their plans for growth.

Solutions:

◊ Established a Foundation

We researched the right equipment based on the client’s current needs and future plans and provided recommendations. We then set up three new computers and networked them to a windows based central server to increase their ability to communicate internally and set the stage for growth.

◊ Leveraged Equipment

A regular system of moving computer equipment from one function to another as it aged was set up to help reduce new equipment costs and get the most out of each workstation.

◊ Mobile Offices

The client needed their top outside salespeople to stay on the road selling for as much of every day as possible. We matched the right mobile device to the client’s needs and set up the infrastructure to sync up information so that they would be able to access contacts, calendars and email from outside the office.

◊ Site to Site Communication

Another store location was opened and it became clear that to save time and money the two sites needed to be able to communicate seamlessly with one another. We set up a site to site infrastructure that allows for information to be shared on an ongoing, real time basis.

Results:

> The technological infrastructure has played a key role in helping the company triple its number of staff, add another location and achieve five times the initial gross revenue from the time the company was taken over.

> The technical infrastructure has also grown, from 2 to 9 workstations (between the two locations), 2 laptops and 4 mobile devices. 

> In 2005 the technical capability of the company was noticed by a large competitor with substantial backing who admits they were no where near as advanced.

> The operation is quicker to respond to client needs now that most information is stored on the system and easy to look-up.

> Dollar savings have been achieved not only in staff time to complete tasks, but also with the elimination of costly 2-part order forms that have been replaced by an electronic ordering system.

what this client has to say about the process...

“I like that Static Interactive has personalized service. They are very accessible and never leave us hanging, we can always get a hold of someone and when we do they have a solution – we haven’t stumped them yet. Anyone in our company can call anyone at Static and work out an issue right on the spot. We get very good service for what we pay – I’d say it’s extreme value.”
 

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